Walk more, drive less

I went to a workshop earlier today on Green Marketing, held by Bristol’s Think Future Now and presented by green marketing guru John Grant. John showed us this video about a project developed in China to convince people to walk more and drive less. It’s a great example of how art can be used to convey a powerful message. I really like it and it’s given me loads of ideas for things we could do here in the UK.

The idea won the Grand Prix at the Green Awards in London back in 2010. According to the China Environmental Protection Foundation, the campaign reached an impressive 3.9 million people and increased general public awareness about the environment by 86%. Not bad for a few pieces of paper and some paint.