I made my first foray into the nursery trade last Friday, when I packed up a dozen of my home grown plants and headed down to my local Country Market. And I even made my first sale – one of my shuttlecock ferns was snapped up within minutes. Sadly, nothing else happened for the remaining hour and a quarter, but even Bill Gates and Steve Jobs had to start small.
In case you’re not familiar with Country Markets, and I suspect that you are not, let me tell you a little more. They were founded by the Women’s Institute as a way of helping people to offload their surplus home produce and to make a little money in the process. There are markets in most towns and villages, selling a range of food, crafts and plants. Everything you will find there is locally produced, assessed against stringent quality standards (and I know, because I have, in fact, read the manual) and home-cooked, home-made or home-grown.
I would be surprised that the markets are not more popular, but the one I went to is held for just over an hour on a Friday morning, in a church hall just outside the town centre, with very little in the way of fanfare or advertising. So, to be honest, I’m quite surprised that anybody manages to find it at all.
Anyway, I picked out the most aesthetically pleasing of my current crop of young plants (four each of shuttlecock fern, moroccan mint, hebe pinguifolia and garden mint) and took them along. My first thought was that I was clearly not in the market’s core demographic. For one thing, I was (and still am, for that matter) a bloke. And for another thing, I’m (quite a lot) under 65. But the market controller introduced me to the other producers and everyone made me feel welcome right from the start.
There were two other people there with plants to sell, Jane and Heather, both of whom have been involved with the market for some time and were, consequently, able to guide me through the various requirements in terms of labelling, filling in my record sheet (to make sure I get paid) and presenting my plants to best effect. Apparently, trekking a load of mud into the hall and then leaving your plants to dribble water all over the stall while you wander off in search of a cup of tea is not how things are done.
Because the market is a cooperative, everyone works together to set everything up (the real reason people were so happy to see me, I suspect, given the number of tables and chairs that needed lugging around), engage with customers, sell things and tidy up afterwards. There are communal tills for the different sections (food, craft and plants), which explains the need for detailed records of who has brought what and how much they are left with at the end, with producers receiving their takings (less a 10% commission) once a month.
As the new kid on the block, my role was restricted to helping to set up the stall, engaging in a little light banter with customers, answering questions about the plants (though promoting one’s own plants is discouraged – you have to treat all producers equally), drinking tea and generally getting in the way. I may at some stage be allowed to operate the cash box, but baby steps. Though I was allowed on one occasion to double-check a total. (It’s all mental arithmetic here.)
And with my one solitary plant sold, I have made a grand total of £2. Less commission, which brings it down to £1.80. Clearly, this is unlikely to become a major earner any time soon. But it will hopefully be a useful way to get rid of some of my surplus plants (which I just can’t stop growing) and to introduce people around here to something other than petunias. It was also, to my surprise, excellent fun. I may even be slightly addicted. I’ll definitely be there again this week.